Dentists around the country have tried or are using My Social Practice to develop their office’s online reputation. They offer basic review reminders for patients as well as a list of other marketing materials and services for a less involved approach to managing your practice’s online and offline presence. .
Where MSP falls short
My Social Practice is a service and not a tool for reputation management. They lock you into a contract and then take over the process of managing your office’s online reputation in a not so comprehensive or convenient way. With only basic review reminders and management, MSP falls short of their competitors by not offering customizable review gates to protect from negative reviews or access analytics to reports.
Most dental practices are run by highly invested entrepreneurs. This means MSP’s highly involved marketing services, won’t allow these business owners to operate their practice the way that they have envisioned. MSP only sends monthly reports on your reviews, which leaves large gaps in your analysis of your office’s success or pain points. This means, that if a customer isn’t satisfied with their treatment, they can leave a negative review on Yelp or Google weeks before you might notice.
Other services offered by My Social Practice include printouts for your office. In a digital age, not only is printout marketing less effective, but patients can also feel inundated with clutter when they receive handouts from businesses.
You will likely want to take control of your business’ own reputation with an automated and proactive review system.