As a practice owner, you spend a significant amount of time, money, and effort attracting patients to your website. Why? Because direct appointment bookings increase your profit margin, boost your brand, and enable you to start a long-term customer relationship. But what should you do if a patient begins booking an appointment, but doesn’t follow through?
Booking abandonment is at an all-time high – 81.3%. The main culprit is that people are busy and get easily distracted. One solution to this industry-wide problem lies in your follow-up strategy. Booking abandonment follow-ups are targeted reminder emails or texts sent to hot leads who visited your website but left before finalizing their appointment. These have the power to recover anywhere between 10-20% of lost bookings!
Here are three proven templates that drive direct bookings:
Your first reminder should be one that offers assistance and highlights support.
Is your Wi-Fi working?
Oops, did something go wrong with your appointment booking? Don’t worry, we’ve got you covered.
Click below to finish booking your appointment!
Call to Action – “Book Appointment Now”
Your second reminder should create a little urgency that prompts the reader to open.
Still thinking about it?
Don’t give up on your dreams! Reduced pain, the best sleep you’ve had in a long time, and more LIFE is just a click away.
Call to Action – “Treat Yourself”
Your final booking recovery reminder can be a little more persuasive and to the point.
[Name] You’re so close! Don’t miss out!
Appointment times are booking up fast. Let me teleport you back to our scheduling portal to secure your spot before it’s gone.
Call to Action – “Finish Booking Today ”
Don’t forget to use social proof and reviews in your reminders as well! Show off your great reviews to give your potential new patients that extra nudge.
Creating a booking abandonment campaign is an excellent way to capture leads, add an additional touchpoint to your target audience, and drive more direct bookings!
Book a demo to see how easy it is to send reminders and patient communication using our software.