ISSUE FIVE ● APRIL 2021
APRIL CLIENT SPOTLIGHT
Dr. Key at Key Family Wellness has been in practice for 27 years. They’ve had a great impact in their community and strive to be the headquarters of the Lifetime Wellness Movement in East Texas. A lot of businesses felt the crunch in 2020; however, they managed to not only thrive during that time, but to double their practice!
In October of 2020, they decided they needed to make a change if they wanted to grow and if they wanted to simplify their daily operations, so they turned to Review Wave. Dr. Key’s wife, Darnell, who handles all the administrative work in the practice, said that implementing Review Wave is “one of the best decisions you can make for your practice!”
One of the problems they faced before implementing our software was gaining new reviews and increasing their SEO. While Dr. Key has been practicing for 27 years, they only had 7 Google reviews and were listed as the #4 Google search. They were losing potential new patients to their competition every single day. After 3 months of implementing Review Wave, they jumped from #4 to #1 on Google!
The team at Key Family Wellness self-proclaimed that they are not tech-savvy people, yet they were able to easily set-up the software and use the automation to its full potential. The best part? Even though it’s all automated, their patients feel like it’s very personalized and their patient satisfaction rating has increased!
Beyond becoming the top search on Google, they love that our software has helped them streamline processes, reduce front desk overload, decreased missed appointments, and increased patient communication!
The world wide web is a big, scary place and trying to make sense of it, at times, can feel overwhelming! But, there are 10 easy steps you can take to climb your way to that #1 Google search spot!
But first, let’s talk about WHY you need to be the #1 Google search. There are 3.5 billion people that use Google search every day! 53% of organic search clicks go to the first link. There’s a huge gap between the #1 and #4 spots, only 6% of searchers click on the #4 result. Want to know how many people view the second page of Google? LESS THAN 1%…0.44% to be exact. So, if you’re on the second page of Google, you need to take action if you want to grow your practice.
Google determines your ranking through three main categories: Relevance, Distance and Prominence. A combination of these categories help Google find you what you’re looking for!
Relevance refers to how well your business profile matches their search terms, so make sure your Google My Business page is complete and detailed.
Distance considers the location of where you are when you’re currently searching or what area you entered in the search bar.
And prominence is determined by how well-known your business is. Google review count and review ratings factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking!
Now, let’s dive even deeper! Inside these three major categories, there are a few easy steps you can take to optimize your website and climb your way to the top of Google search! Just like Key Chiropractic did!
Optimizing Your Website
There are a bunch of elements that go into making sure your website is working in your favor for search:
- Is your website user-friendly and mobile-friendly? Take a look at Key Family Wellness’s website. They have digital forms, web chats, and online scheduling. Making a website visitor’s experience easy and convenient!
- Does your website include keywords, valuable content and search intent? Providing a detailed list of all the services you offer, writing and sharing blog posts, and including specific keywords is extremely valuable for your website.
- Adding your stellar reviews on your website also helps with keywords, content and search intent. Our software can automatically add your 5-star reviews onto your website, which will increase your SEO and provide you with more valuable content!
Make these quick and easy changes to your website and you’ll be climbing your way to the top in no time!
MEET OUR TEAM
Better known in the office as ‘Reed’.
His hidden talent is holding his breath exceptionally long underwater, thanks to his water polo days!
HOW AUTOMATION ENHANCES THE ‘PERSONAL TOUCH’
Every business owner wonders if they use automation, will they lose their personal touch? The short answer is absolutely not! Automation actually ADDS to your personal touch and here’s why…
73% of consumers say that the customer experience is a critical factor in their decision, even if they have a strong affinity to a brand. And, almost one-third of consumers say they wish their customer journey felt more personalized.
Humans thrive on interaction! Even the most introverted person loves a good birthday text! Why? Because it’s nice to be thought of. But, every Office Manager knows the struggle of trying to remember every patient’s anniversary, trying to follow-up with every patient that missed their appointment or trying to remember every patient’s birthdays. On top of all the other tasks you have to juggle throughout the day.
Heck, if we didn’t have Facebook to remind us of our friend’s birthdays we’d probably forget! Studies show that an average person has over 6,000 thoughts per day. There’s just no way we can remember every little thing we’re supposed to do.
Enter automation. Automation is your personal sidekick that always has your back! For those “Oh !” moments.
“I forgot it was Abby’s birthday.” Don’t worry, she already got a birthday text!