ISSUE NINE ● AUGUST 2021
AUGUST CLIENT SPOTLIGHT
What’s one of the best feelings for a busy practice owner? Having something taken off your plate, right? Dr. Sunni McBride is the Audiologist and Founder at South Bay Hearing in “…website performance is the strongest it has ever been”Torrance, CA. They’ve been in practice for over 8 years, and struggled with juggling all the responsibilities that come with running a practice. With 15 staff members in the office, it can be confusing to know who is doing what, or which person is overseeing a specific task at all times.
For Dr. Sunni and her team, they were constantly scrambling to figure out who should be asking patients for reviews. Should it be the doctors, the front desk staff? Does anyone actually feel comfortable doing this difficult interaction? How many times is it appropriate to ask for a review before it makes the patient feel attacked? So many questions go through our heads for something that seems so simple.
For 8 years, the team had a goal of reaching 50 reviews, but everyday was a battle to make progress. So, naturally, this task just got tossed aside.
Since finding Review Wave, South Bay Hearing went from 50 Google reviews to 342 (and counting!) Their website performance is the strongest it has ever been and the automation allows them to focus on what really matters: developing genuine relationships with their patients in the present moment!
Let me ask you a question, how many of you have been hanging out on a Sunday night, with friends or family; life is good, you just got home from a perfect Sunday Funday; you’re relaxed, the kids are asleep, you’re favorite movie is on and you sit down on the couch to relax maybe have a glass of wine and then the thought strikes about everything you have to do on Monday and suddenly you’re stressed?! BEEN THERE!
Follow up question…what are you actually stressed about? Is it the fact that you get to help someone? That you get to make someone’s day and make them feel better? No. It’s all the time-consuming tasks that take you away from your patients. Those are the things you’re stressed about. And those are the things that your team is stressed about.
Technology solves a lot of our daily problems. A lot of the stress we put on ourselves comes from not taking advantage of what’s right in front of us.
This is why technology is the key to pushing this industry forward because millennials, Gen Z, and beyond are not only the most tech-savvy generations, but they’re the most tech-dependent generations. Most of Gen Z doesn’t even know a way of life without a cell phone, ipad or laptop, etc.
Technology has become such an integral part of our daily lives because it offers a whole new level of convenience.
Everything we do is centered around convenience, even before technology. You go to the grocery store, the gas station, etc. that’s closest to you. You visit a certain store because it’s on your way home from work.
Same goes for your patients! Outside of your specialties, or referrals, or glowing reviews; many of your patients have chosen you because you were in their area.
We truly believe more people would take charge of their health if we made it as easy as possible for them. Right now, many people look at it as a chore rather than something to look forward to. Because patients have to remember to break away from a busy day at work to call and reschedule their appointment. And what if they get put on hold! 😱
Many practice owners are nervous that patients won’t adapt to technology, think again! 72% of people prefer self-service appointment scheduling over phone calls. Amy Southwick, the Office Manager at Southwick Chiropractic said the patients in their 80’s and 90’s love the scheduling app and text reminders because they’d lose the card reminders. Dr. Carolyn Griffin at Back to Health Chiropractic received 19 reactivations after sending 1 text message! Her patients love the two-way texting.
The future of chiropractic care lies in working hand-in-hand with technology. The key is future-proofing your practices to cater to the needs of emerging generations for years to come.
Shout out to Cam!
He’s one of our awesome Account Executives and his role is basically giving you the keys to success by showing you how our software changes lives! But if you’re not impressed with that, he can also lick his elbow. 😂