Google Ranking Factors to Become the Top Search
One common goal of every successful business owner is to be the top search on Google.
Being at the top of Google search results is one of the most coveted places to be. With so much competition online and Google's ever-evolving algorithms, your Google ranking can seem like an uphill battle.
In this blog post, we’ll show you the simplest way to improve your search engine rankings and rank higher on Google fast.
We broke down the key components you need to be favored by Google's algorithm.
This is the same process we’ve used to help over 3,549+ healthcare practices increase their Google rank and search engine results.
With the right strategy in place, you can crush your local search results, be the top search, and stake your claim there.
Now, let’s get to the fun stuff and show you how it’s done!
Increase Online Visibility with Search Engine Optimization (SEO)
Search Engine Optimization (SEO), in simple terms, is improving your website content to increase visibility when patients search for your services using a search engine like Google.
An easy way to immediately start improving your search rankings is to make sure your business information is up to date across all the major online directories.
Online directories are search engines where a patient could potentially search for you, like Google, Google Maps, Facebook, Yelp, Bing, Nextdoor, and Foursquare, among many others.
We know what you're thinking...where are you supposed to find time to make sure your business information is up to date and listed on all relevant results?
The most successful practices use automated local listing management tools, like Review Wave's SEO tools.
Local listings management is the process of updating important business information like location, hours, website, contact information, etc. across the key online directories.
With Review Wave’s SEO tools, you can easily enter your business information and see your local SEO results. Simply enter your business information and it will scan the internet.
You can see if your business is listed inaccurately, and compare your reviews to your competitors.
Search engines favor the practices that provide the best search experience for their patients.
If you’re missing important information that makes it harder for a patient to contact you or find you. And that creates a negative experience, hurting your local ranking.
The more online directories a practice is listed on, increases the chance a patient will find you and want to interact with you.
With an automated SEO tool, you can enter your business information once, and with the click of a button, it will automatically update your information across all the major online directories.
Using these SEO tools will get your business seen and instantly improve your search ranking.
Improve Google Rankings with More Reviews Containing Specific Keywords
When a business has a consistent flow of new reviews, it sends a strong signal to the search algorithm that your business is trustworthy and establishes authority.
It's proven that 85% of patients trust an online review as much as a personal recommendation. The average patient reads through about 10 reviews before making a decision.
To help patients choose your practice over other practices in your area, your reviews need to contain target keywords.
We know this is difficult because you can't control what anyone says about you or your business online, but you can help educate your patients on the importance of keyword performance.
You can also use an automated review system which allows you to customize the text message you send to patients asking for a review.
We've seen great success from practices that ask open-ended questions to encourage patients to elaborate more in their reviews. Or ask the patient to describe the specific service to encourage a specific keyword.
Targeting specific keywords and content marketing has become an increasingly popular way to improve Google rankings and search results.
Just think about the last time you went to Google something. You type in a target keyword in hopes to get the specific answer you're looking for.
Again, Google is looking for a business that provides an effortless online experience for their customer. So, businesses that have a high number of relevant reviews containing that exact keyword will perform higher in keyword ranking.
Another benefit to using an automated review tool is the consistent flow of new reviews. The more reviews you get, the higher chance you have of patients using that target keyword.
And, patients want the BEST care. They will choose the doctor with more relevant reviews and a better star rating.
This will establish you as the go-to doctor in your area, and drive more traffic to your website over your competition.
Mobile Devices and Conversion Rate Optimization
You don't need to throw away money on Google ads or paid ads to drive traffic to your web page.
By making a few quick changes to your technical SEO, you can easily and quickly improve your conversion rate optimization (CRO).
Technical SEO refers to your on-page optimization that helps improve your Google keyword ranking and allows search engines to crawl and index your site more effectively.
Conversion rate optimization (CRO) is increasing the percentage of users who perform a desired action on your website.
The main desired action you want a patient to make on your web page is booking an appointment.
You can increase organic traffic significantly by using target keywords, improving your keyword rankings, and optimizing your website to convert leads into patients.
It's super easy!
You may have a beautiful website, but if it's not optimized for conversion, you are losing leads every single day. Take a look at your website and ask yourself: Is your website attracting more new patients, increasing your conversion rates, and establishing you as the go-to doctor in your area?
Two common mistakes practice owners make on their websites are trying to give patients too much information or too many options.
The average person will spend 7 seconds on a website before leaving if they cannot find their desired action.
Having a website that's hard to navigate creates a frustrating experience. Your website should be specific, logical, and intuitive.
Why would a new patient come to your website? It's simple… there are two main reasons a patient would visit your website.
- To book an appointment
- To contact you
It should be overly obvious where to book an appointment and how to contact you.
Check out this smart website template.
After years of research, this website layout has proven to be the most effective in converting leads into patients and increasing your site's SEO.
Why this website template works
As mentioned earlier, it should be overly obvious how to book an appointment on your website.
This is the main action you want your patients to take to increase your conversion rate.
You can see from the template, that the book or schedule an appointment buttons are eye-catching and stand out.
Remember...when a patient performs a Google search, they are using target keywords to help narrow down their search results.
Your website should make it easy and obvious for patients to book an appointment, contact you, or learn more about your team and services.
Focusing on these main factors will turn your website into a lead-generating and conversion machine. Working for you 24/7/365.
More than half of online traffic comes from a mobile device.
With so much organic traffic coming from a mobile device, you absolutely need your website to be mobile-friendly.
When your website is mobile and user-friendly, search engines will view it as more trustworthy and relevant; two major ranking factors.
Less Word Vomit, More Target Keywords
To improve your Google ranking, your website doesn't need to have a high word count or a ton of blog content.
When it comes to the Google algorithm, it's better to include a specific keyword on your web pages rather than include a bunch of word vomit just to push out "content."
Your content should be purposeful with the only goal to increase organic traffic and Google rankings.
This smart website template is straight to the point, easy to navigate, and includes target keywords based on keyword research.
Keyword research is discovering what search terms your target audience is entering into Google search to learn more about your business or services.
When you research keywords and include these on your landing pages, you will improve Google rankings.
Learn How Review Wave can Improve your Google Ranking Fast
With Review Wave’s all-in-one marketing and patient experience platform, you can improve your Google rank fast with these simple steps:
- Increase your online visibility with SEO
- Getting more high-quality reviews
- Running keyword research and tracking keyword performance on your website
Implementing these simple strategies will improve your organic traffic and click-through rate; ultimately increasing your Google rank.
Book a demo today to see how this will work for your practice!