How Reviews Increase Rankings
Online reviews improve search engine rankings in a variety of ways, in addition to helping increase customer trust and conversion rates. Reviews are more vital to business success than ever, as they provide customers with serious insight into whether a product or service is worth their time.
How do reviews help increase search engine rankings?
Google, Bing, and Yahoo are big fans of reviews. Reviews are actually user generated content that add value to the search engine. Search engines provide users with assorted resources, such as information on the nearest convenience stores, the best restaurants in various cities, and where to purchase products or services. Reviews allow them to provide even more detailed, authentic and relevant information while also ensuring the restaurant/store/hotel is in business and how much other users like their products and services.
It’s no secret that fresh content is beloved by search engines. Every time a customer reviews a business and posts it online, it provides that business with new content. This is helpful to both the business’ product or services page on that search engine where the review is left. In this way, displaying different reviews contributes to the uniqueness of the site. You will notice that search engines do not display each others reviews only the reviews from their users.
Build At A Steady Pace
As important as it is to feature a significant number of reviews, it’s equally important that you don’t acquire them too quickly, have too many of the same type of review, or feature reviews stuffed with keywords. These are considered “red flags” to search engines, so focus on a steady build of mixed reviews. Negative reviews here and there can actually a good thing, as they indicate the reviews are more “real” because no one believes that anyone or any business is perfect.
So now what?
Keep these factors in mind, work to increase your reviews watch the magic when your reviews increase. Set your goal, the number of 5 star reviews you need to out do your competition. Start using Review Wave to request feedback and get these reviews!