Every business owner wonders if they use automation, will they lose their personal touch? The short answer is absolutely not! Automation actually ADDS to your personal touch and here’s why…
73% of consumers say that the customer experience is a critical factor in their decision, even if they have a strong affinity to a brand. And, almost one-third of consumers say they wish their customer journey felt more personalized.
Humans thrive on interaction! Even the most introverted person loves a good birthday text! Why? Because it’s nice to be thought of. But, every Office Manager knows the struggle of trying to remember every patient’s anniversary, trying to follow-up with every patient that missed their appointment or trying to remember every patient’s birthdays, on top of all the other tasks you have to juggle throughout the day.
Heck, if we didn’t have Facebook to remind us of our friend’s birthdays we’d probably forget! Studies show that an average person has over 6,000 thoughts per day. There’s just no way we can remember every little thing we’re supposed to do.
Enter automation. Automation is your personal sidekick that always has your back! For those “Oh 💩” moments.
“I forgot it was Abby’s birthday.” Don’t worry, she already got a birthday text!
“I was on the phone and didn’t get to tell that new patient goodbye.” Don’t worry, they already got a text thanking them for coming in!
“Crap, I forgot to follow-up with all the patients that missed their appointments today” Don’t worry, they already got a text asking them to reschedule!
The list goes on!
The list goes on! You don’t have to do it all or remember everything! It takes less than 5-minutes to set up your text reminders, personalize the messages, and then your patients will receive those important personal touchpoints along each step of the patient journey.
Your patients will appreciate the small gesture! These touchpoints can make or break the patient experience. Consumers have more opportunities to remain connected with businesses, and each other, more than ever before; and they expect businesses to serve their needs instantaneously, or they can easily find another option. The businesses that win are those who deliver superior customer experiences from the very first touchpoint.
If you still want to keep the traditional personal touches, you can also send physical birthday, welcome, anniversary, and holiday cards by logging into your Review Wave app.
Using automation and the Review Wave features gives your team more time to care for the patient, to talk to them, and engage with them while they’re at their visit! Which significantly adds to the patient experience. Don’t you think your patients would love your full attention at their appointment rather than you and the team on and off the phones, emails, etc.?
Businesses that have invested in their personalized patient experiences, on average, see an ROI of 3x or more. Using the help of automation to add to your personal touch is the simplest way to be able to have a memorable impact on every single one of your patients, every single day!
Book a demo to learn more about enhancing your patient experience!