The worldwide web is a big, scary place and trying to make sense of it, at times, can feel overwhelming! But, there are a few easy steps you can take to climb your way to that #1 Google search spot!
But first, let’s talk about WHY you need to be the #1 Google search. There are 3.5 billion people that use Google search every day! 53% of organic search clicks go to the first link.
There’s a huge gap between the #1 and #4 spots, only 6% of searchers click on the #4 result. Want to know how many people view the second page of Google? LESS THAN 1%…0.44% to be exact. So, if you’re on the second page of Google, you need to take action if you want to grow your practice.
Google determines your ranking through three main categories: Relevance, Distance, and Prominence. A combination of these categories helps Google find you what you’re looking for!
Relevance refers to how well your business profile matches their search terms, so make sure your Google My Business page is complete and detailed. Distance considers the location of where you are when you’re currently searching or what area you entered in the search bar. And prominence is determined by how well-known your business is. Your Google review count and review rating factor into local search ranking. More reviews and positive ratings can improve your business’s local ranking!
Now, let’s dive even deeper! Inside these three major categories, there are a few easy steps you can take to optimize your website and climb your way to the top of Google search! Just like Key Chiropractic did!
Optimizing Your Website
There are a bunch of elements that go into making sure your website is working in your favor for search:
Is your website user-friendly and mobile-friendly? Take a look at Key Family Wellness’s website. They have digital forms, webchats, and online scheduling. Making a website visitor’s experience easy and convenient!
Does your website include keywords, valuable content, and search intent? Providing a detailed list of all the services you offer, writing and sharing blog posts (just like this one!), and including specific keywords is extremely valuable for your website.
Adding your stellar reviews on your website also helps with keywords, content, and search intent. Our software can automatically add your 5-star reviews onto your website, which will increase your SEO and provide you with more valuable content!
Make these quick and easy changes to your website and you’ll be climbing your way to the top in no time! Book a demo to check out our digital forms, webchats, online scheduling, automated review requests, and more! Let’s optimize your website for practice growth!