It’s no secret that reviews are the key to growing your business. If you don’t have a significant amount of reviews, people will not come to see you. It’s that simple! Gaining more reviews will boost your sales, improve retention and increase your bottom line.
But now, not only are reviews necessary for your growth, they’re necessary for your Google ranking so patients can find you in the first place. Google recently announced that they now pull data from your Google reviews to determine your ranking.
There are many factors that play into your Google ranking; proximity of address to the point of search, quality of content on your website, etc. In 2020, reviews became the second biggest influencer of local rankings, overtaking links back.
Most consumers will turn to search engines like Google, or even Facebook, when deciding what to buy or where to go. Each search engine has their own unique way of indexing and surfacing content, but they all value original and fresh content, and reviews can definitely help feed the content machine, keeping your business favored by algorithms.
When you’re ranked higher, the algorithms and people tend to see your website as an authority in your industry, which also leads to more exposure.
Determining your rank based on reviews pulls data from:
- Keywords in Google reviews
- High Google ratings
- Quantity of Google reviews with text
- How recent the Google reviews are
With Review Wave’s review generating software, you can track the quality and quantity of the reviews you’re getting. If you notice your patients are leaving you many 5-star reviews with no text, reach out to them and ask them to elaborate on their experience or describe the specific service they came in for. The more detail included in the review, increases your keyword count and the quality of the review. We also regularly send out automated review requests for you! To ensure that your reviews stay recent and relevant.
Do you need help boosting your reviews? Check out how you can get 10x more reviews without even lifting a finger! Book a free demo here.